Hey animation music video - 2008

Sci-Fi Fantasy journey of a little girl with a special pet friend, a huge toad. Once the girl loses her pet ,which drifts in the sky in a form of a balloon, she is going throught different adventurous scenarios by chasing it. This is a full 3D animation music video for the song 'Hey' by Eatliz band. 'Hey' tells the story of growing up and losing your childhood innocence. Our protagonist is a lonely little girl. Due to the lack of a father figure she has embraced boyish characteristics, acting as a rascal tom-boy. Her world consists of imaginary friends such as a huge toad that never turned into a prince for a best friend, and a baloon that blows up eventually, symbolizing her childhood fantasy world. The girl moves between rapidly changing conflicts, and the clip is edited accordingly utilizing 128 shots in 03:26 minutes. “Hey” is Guy Ben Shetrit’s first independent project as a director after ten years of serving as an animator for commercials, TV programs and computer games. In addition to being a successful animator, Ben Shetrit is also the founding member of Eatliz as well as cult band Infectzia. Eatliz’s first album titled “Violently Delicate” was released in November 2007 and received high praises from both audiences and the media in Israel. As of 2008 the album is being distributed in Germany and Austria as well. The conflicts shown in the video also reflect the director’s life, divided between the animation world and the music world, between being an indigent musician who follows his own artistic path and being a high-income art director who’s employed in a respected advertisment agency. Also, the conflicts reflect on his life as an Israeli trying to hold a firm opinion about the events in the middle east consecutively, for more than a month.